Think Fast Talk Smart: Communication Techniques 5. From Monologue to Dialogue: How to Handle a Skeptical Audience
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Mar 12, 2020 In this engaging discussion, Burt Alper, a Stanford GSB lecturer with expertise in communication, shares vital strategies for addressing audience skepticism. He emphasizes the importance of acknowledging concerns and using reframing techniques to foster constructive dialogue. Alper also delves into the differences between emotional and logical objections, highlighting the need for empathy to truly understand the audience's perspective. Ultimately, he reveals how passion and preparation can transform challenging interactions into collaborative opportunities.
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Handling "That Won't Work Here"
- When faced with the objection "that won't work in my company," Burt Alper acknowledges its validity.
- He then suggests adjustments and encourages trying it out before dismissing the idea entirely.
Prepare for Objections
- Anticipate potential pushback by considering audience and context.
- Develop strategies beforehand to address concerns effectively.
Emotional vs. Logical Objections
- Objections are categorized as emotional (broad, unspecific) or logical (specific points).
- Emotional objections resemble a forest view and logical objections are individual trees.