Music Ally Focus Breaking your music business or artist into new desirable global markets – Symphonic's CEO talks about how they connected successfully with South America and SE Asia
May 30, 2025
Join Jorge Brea, the visionary Founder and CEO of Symphonic Distribution, and Guji Lorenzana, A&R and Business Development Manager based in the Philippines, as they dive into global music expansion. They reveal their successful strategies for entering Latin America and Southeast Asia, emphasizing the importance of local partnerships and cultural awareness. Learn about common pitfalls in international growth and discover essential first steps for labels looking to make waves in new markets. Their insights are a must for anyone ready to conquer the global stage!
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Local Presence Drives Success
- Success in Latin America and Asia depends heavily on having local representatives with strong connections.
- Bootstrapping from afar is ineffective; on-the-ground presence is essential.
Asia's Diversity Demands Local Ties
- Asia is a diverse region with many languages and cultures differing across borders.
- Building genuine local relationships is key to succeeding there.
Engage Deeply When Expanding
- Enter new markets by having many conversations to understand their culture and trends.
- Attend local conferences and events to immerse and network authentically.
