Navigating International Expansion: Learning from Mistakes

Ep. 168: we speak to Jorge Brea, CEO of Symphonic Distribution, and Guji Lorenzana, Symphonic's Territory Manager, Asia, to talk about successful strategies for international expansion. We talk about:

* What has worked well so far in their expansion into Latin America and Asia – and what didn’t go as planned?

* When you're entering a new market  what are the very first steps you take? What are the absolute essentials for making it work?

* What are the key local insights they've uncovered that outsiders tend to miss?

* How do you evaluate and build label/distributor partnerships in new markets? What does a good partner look like?

* How do you manage the tension between “global consistency” and “local relevance”?

* What are mistakes companies or artists make when they try to expand internationally?

* If you’re a small-to-mid-level label or manager looking to grow in another country... what is the first move they'd recommend?

* What one move should artists or companies make this year if they’re serious about international growth?

Symphonic: https://symphonic.com/