Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Right SEO Strategy For News Outlets
Sep 30, 2024
Clara Soteras, a consultant specializing in SEO for news publishers, navigates the unique challenges faced by news outlets in the digital landscape. She highlights the necessity of tailored SEO practices and the importance of training journalists in best practices. Clara shares strategies for optimizing content around annual events and trends, while emphasizing effective communication about SEO's impact on journalism. Her insights illuminate how traditional journalism principles can enhance visibility and engagement in today's fast-paced media environment.
18:29
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Quick takeaways
- Tailored SEO strategies for news outlets must combine editorial quality and technical enhancements to boost search performance effectively.
- Training journalists on SEO best practices and understanding platform-specific requirements are crucial for maximizing content visibility across different search engines.
Deep dives
SEO Strategies for News Outlets
Creating an effective SEO strategy for news outlets requires a comprehensive approach that combines both editorial and technical considerations. Training journalists and editors on SEO best practices is crucial, as the quality of the articles they produce directly impacts search performance. Clara emphasizes the importance of developing a well-structured team in the newsroom, facilitating workshops and discussions to ensure that everyone understands the significance of optimizing content to meet user needs. Without this foundational knowledge, efforts to improve technical aspects of the site may fall flat, as quality content remains the core of any successful SEO initiative in the news industry.
