Clara Soteras, a consultant specializing in SEO for news publishers, navigates the unique challenges faced by news outlets in the digital landscape. She highlights the necessity of tailored SEO practices and the importance of training journalists in best practices. Clara shares strategies for optimizing content around annual events and trends, while emphasizing effective communication about SEO's impact on journalism. Her insights illuminate how traditional journalism principles can enhance visibility and engagement in today's fast-paced media environment.

Expertas en SEO como Aleyda Solís, Lily Ray y Clara Soteras hablan sobre novedades en Google, impacto de AI en SEO, actualizaciones de algoritmos, EAT en SEO, branding, estrategias avanzadas de SEO y tendencias futuras del SEO.