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OPERATORS
E069: How to run sales like a 9-figure brand
Aug 14, 2024
Explore the secrets behind running a 9-figure brand and maximizing sales like a pro. Dive into the art of strategic discounting while protecting margins. Learn how personal networks can unlock investment opportunities and why brand awareness is crucial, especially during events like Prime Day. Discover effective pricing strategies that influence consumer perception and boost profitability. Plus, uncover the power of giveaways and creative promotions to keep sales momentum going all year round!
58:12
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Quick takeaways
- Leveraging personal networks enhances access to unique investment opportunities, distinguishing successful entrepreneurs from traditional investors reliant on public platforms.
- Utilizing effective promotional strategies during key sales events, like Prime Day, can significantly boost sales without heavy advertising expenditures.
Deep dives
The Advantages of Using Fulfill as an ERP
Fulfill is highlighted as a modern, e-commerce-first ERP solution compared to traditional systems like NetSuite, which can cost exceptionally high fees ranging from $100,000 to over $500,000 annually. The speaker emphasizes that netSuite is outdated technology owned by large conglomerates, which leads to inefficiencies and a focus on maintaining revenue streams over customer satisfaction. In contrast, Fulfill is a bootstrap company invested in creating a long-term, sustainable service that prioritizes user experience and customer support over short-term profits. The speaker shares a personal endorsement, stating that they have utilized Fulfill for over four years, affirming its value and the challenges of changing ERP systems once established.
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Discover
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