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5min chapter
E069: How to run sales like a 9-figure brand
OPERATORS
Understanding Customer Perception in Branding and Pricing
This chapter explores customer perceptions of pricing and brand recall, revealing that many consumers have limited memory of the products they purchase. Through the anecdote of a contest winner who forgets their entry, it discusses the effectiveness of contests as marketing strategies for engaging customers and promoting brands.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode