Content Is Profit
How to Land Big Sponsorship Deals Even If You Are Starting Out Ft. Justin Moore.
Jan 6, 2025
Justin Moore, a content creator and influencer marketing expert who has secured over $4 million in sponsorships, shares his wealth of knowledge. He unveils key strategies for landing sponsorships, debunking myths that audience size is everything. Justin emphasizes the importance of proactive relationship-building with brands and tailoring proposals to their specific needs. He also reminisces about crafting content with audience insights and discusses the art of engaging hooks and authenticity. Prepare for actionable advice sprinkled with humor!
58:32
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Quick takeaways
- Successfully landing sponsorships requires understanding brand goals beyond audience metrics, focusing on awareness, content repurposing, and conversions.
- Creators should take a proactive, consultant-like approach in pitching to brands by conducting audience surveys to identify interests.
Deep dives
Transitioning to Full-Time Content Creation
Justin Moore shares his journey from working as an engineer in the medical device industry to becoming a full-time content creator. He credits his wife for initiating their YouTube channel in 2009, which focused on beauty and cosmetics. The significance of discovering compensation for influencer work was a turning point for them, as they realized they could earn income from brand collaborations. Through trial and error, they honed their skills in content creation and began to navigate the influencer marketing landscape more effectively.
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