Content Is Profit How to Land Big Sponsorship Deals Even If You Are Starting Out Ft. Justin Moore.
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Jan 6, 2025 Justin Moore, a content creator and influencer marketing expert who has secured over $4 million in sponsorships, shares his wealth of knowledge. He unveils key strategies for landing sponsorships, debunking myths that audience size is everything. Justin emphasizes the importance of proactive relationship-building with brands and tailoring proposals to their specific needs. He also reminisces about crafting content with audience insights and discusses the art of engaging hooks and authenticity. Prepare for actionable advice sprinkled with humor!
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Early Sponsorship Experience
- Justin Moore's wife started a YouTube channel in 2009, initially receiving free products from brands.
- When a brand offered payment, Justin, with his MBA background, stepped in to handle negotiations, learning through trial and error.
Brand Priorities
- Brands prioritize campaign goals over reach or follower count.
- Focus on understanding brand objectives like awareness, repurposing content, or driving conversions.
Audience-First Approach
- Conduct an audience survey to identify their needs, desired products/services, and preferred brands.
- This helps discover potential sponsors and create valuable content aligned with audience interests.