Dumi Mabhena, founder of Shanda Studio and host of Zimbabwean Voices, shares his passion for storytelling in business and podcasting. He discusses the staggering statistics of podcast failures and offers tips on using personal stories to build trust and drive sales. Dumi highlights the importance of authentic narratives, contrasting them with AI storytelling limitations. He also delves into the joys and challenges of podcasting, stressing efficient tools that simplify editing so creators can focus on crafting impactful stories that resonate with audiences.
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Podcasting Sparked by Thirst for Stories
Dumi Mabhena shares how his podcast about Zimbabwean voices fulfilled his craving for local stories.
His storytelling created community impact, such as raising funds for school children through trust built with listeners.
insights INSIGHT
Trust as the Heart of Storytelling
Trust built through authentic stories creates powerful connections with listeners.
This connection is essential not only for sales but for meaningful human interactions.
volunteer_activism ADVICE
Speak From Truthful Experiences
Tell personal stories anchored in real emotions like pain or joy to connect deeply with your audience.
Use your truth and experiences as the foundation for authentic storytelling that builds trust.
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In Tuku's Dream, Dumi Mavhena crafts an engaging narrative tailored for young readers, sparking imagination and offering gentle life lessons through its story. The book’s plot revolves around a young character named Tuku and his personal journey of discovering the hidden potential within himself and the wonders around him. As Tuku embarks on this journey, readers are introduced to themes of self-discovery, determination, and the importance of dreams, making it an inspiring read. Intended for children, the book fosters creativity and reinforces positive values through the experiences of its protagonist. This enchanting book captures the essence of childhood aspirations and the power of believing in oneself.
The Persuasion Story Code
The Persuasion Story Code
David Garfinkel
For many people, actually doing a podcast is a lot harder than it seems.
A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past episode 3," and "of the few that continue, another 90% will quit after 20 episodes."
Here at Copywriters Podcast, we understand this, but to be honest, we just haven’t done a lot ourselves to solve this particular problem. Not our jam.
Our special guest today, Dumi Mabhena, has done a LOT to help podcasters at all levels of skill and experience. His own podcast is called Zimbawean Voices, and he’s based in Washington, DC.
Dumi knows, as Nathan and I do, that the effective use of personal stories is key to making a podcast work.
And today he’s going to talk about the enormous impact of everyday stories have on sales.
He has founded businesses in multiple niches, including solar energy and student housing.
Dumi is also the author of a children’s book, Tuku’s Dream.
As for his work supporting other podcasters, Dumi and his business partner really tie the two things together pretty neatly in the headline on his website:
We simplify editing so you can focus on Storytelling.
So let’s focus on the storytelling part first.
Because while a lot of people want to start a podcast, EVERYBODY needs to tell better stories, and Dumi has some amazing and extremely practical insights about how you can use ordinary personal stories to have a massive positive impact on your sales.
Why?
One of several reasons is the tremendous connection they create between you and your listeners.
In today’s show, Dumi reveals five types of simple, authentic and surprisingly effectives stories that do not sell, but still build connection and trust with your prospects and can help you boost sales by a lot!
Dumi’s company, Shanda Studio: https://shanda.studio Download.
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