The Game with Alex Hormozi Throwback: Pricing, Positioning, and the Art of the Upsell | Ep 895
7 snips
May 29, 2025 
In this discussion, Sam Earp, a content creator passionate about teaching painting, receives expert pricing advice from entrepreneur Alex Hormozi. They delve into dynamic pricing structures for art programs, emphasizing tiered offerings that attract various learners. The conversation covers lead generation and effective sales strategies, including the importance of engaging potential customers through free content. They also explore techniques to enhance viewer engagement in videos and maximize revenue through strategic upselling, ultimately aiming to boost both skills and business success.
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Roadmaps Boost Viewer Retention
- Starting with a clear roadmap in videos improves viewer retention dramatically.
- Viewers engage more when they know the structure and sequence of content upfront.
Optimize Thumbnails For Impact
- Simplify YouTube thumbnails to three words or less for readability on small screens.
- Test different styles including plain paintings and face shots to strengthen branding.
Natural Calls To Action Work
- Integrate calls to action naturally within videos at the beginning and mid-points.
- Refer viewers to specific pages of your blueprint to increase opt-ins effectively.