Throwback: Pricing, Positioning, and the Art of the Upsell | Ep 895
The Game with Alex Hormozi
00:00
Lead Generation and Sales Strategies
This chapter explores effective strategies for gathering leads across various platforms, such as YouTube and social media, enhancing the sales funnel through nurturing conversations. It emphasizes the importance of engaging potential customers with free offerings and guiding them towards conversion via structured interactions and optimized landing pages. Additionally, the speakers discuss pricing strategies, growth benchmarks, and the significance of tracking conversion metrics to evaluate and improve business performance.
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