Perpetual Traffic The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)
Nov 14, 2025
Big tech companies like Google and Meta are pouring billions into AI, redefining digital marketing. The Meta Andromeda update is revolutionizing ad performance through creative diversification. Discover how AI isn't just a trend but a crucial tool for marketers. Learn practical steps to automate tasks you dislike and improve productivity. The discussion highlights the hidden infrastructure of AI, including data centers and the economic implications of AWS's growth. It's time to embrace AI or risk falling behind the competition.
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AI Spending Signals Permanent Shift
- Big tech is pouring hundreds of billions into AI, signaling long-term structural change in marketing.
- Ralph says this investment means AI will keep reshaping ad platforms and advertiser behavior rapidly.
Start By Automating One Task
- Pick one task you hate and find an AI tool to solve or streamline it immediately.
- Ralph recommends starting small and iterating rather than trying to adopt every tool at once.
Meta Andromeda Demands Creative Scale
- Meta's Andromeda update materially changed ad optimization and creative requirements.
- Ralph argues creative diversification plus expert media buying is now essential to leverage Meta's algorithm.