The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)
Perpetual Traffic
The Scale of Big Tech AI Investment
Ralph frames massive AI spending by Google and Meta and explains why marketers must pay attention.
Meta's Andromeda update has disrupted digital marketing for good. But, we've cracked the code! We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.
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AI is not a buzzword. It is not a passing trend. It’s the future of marketing. In this episode, we explore why big tech companies are pouring billions into artificial intelligence and how it’s already transforming the way we run ads, create content, and optimize our campaigns.
We break down some mind-blowing stats, including Google’s projected $93 billion investment in AI this year and Meta’s massive $81 billion spend. We discuss the changes we’ve already seen in our own campaigns, from the Meta Andromeda update to creative diversification, which is making ad optimization faster, more efficient, and far more productive.
If you’re not using AI to enhance your marketing efforts, now’s the time to start, or risk falling behind. We challenge you to think about one task in your marketing that you really don’t want to do anymore, and then find an AI tool to make that task faster, cheaper, and more efficient.
In This Episode:
- The massive AI investments from big tech companies
- Amazon’s investment and earnings from AWS
- Applying AI innovation to marketing
- Simple steps to start using AI today
Mentioned in the Episode:
Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda
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Mentioned in this episode:
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