HousingWire Daily Rate President Shant Banosian on the mortgage tech arms race
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Apr 1, 2025 Shant Banosian, President of Rate and a renowned loan officer, shares his insights on the evolving mortgage landscape. He discusses the critical importance of culture and technology in achieving success. Shant highlights how embracing AI enhances client experiences while maintaining operational efficiency. He also reflects on mentorship and the significance of discipline, inspired by his parents. With an optimistic view on future opportunities in home sales, he champions client service and innovation as key to thriving in a competitive market.
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Banosian's Career Journey
- Shant Banosian has been in the mortgage business for 20 years, working at Guaranteed Rate (now Rate) since 2012.
- He expresses gratitude and excitement for his new role as President.
Banosian's Role as President
- As President, Banosian focuses on the overall company strategy and employee development.
- He prioritizes making Rate the best workplace and adapting to market changes.
Industry Challenges and Constants
- While the mortgage industry faces constant change, the fundamental goal remains helping people with homeownership.
- Banosian emphasizes the importance of leveraging technology to improve client experience.