Business Wars Vogue: Once and Forever | Fashion's Next Big Thing | 4
Oct 9, 2024
Rachel Tashjian, a Washington Post fashion writer and Opulent Tips newsletter author, joins David to discuss the shifting dynamics of fashion journalism. They explore how social media creators are now driving trends, and what this means for legacy outlets like Vogue. Tashjian dives into the evolution of fashion publications, emphasizing the need for innovation amidst digital adaptation. The conversation also highlights how the industry is redefining its narrative and engaging with younger audiences while reflecting on the nostalgia for past styles.
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Vogue's Allure
- Rachel Tashjian wasn't a Vogue reader growing up, finding it disconnected from her life.
- She later became captivated by its power and influence.
Wintour's Power
- Anna Wintour's influence extends beyond fashion, impacting designer hires at major brands.
- This reveals a strategic expression of power shaping the industry.
Declining Print Sales
- Print sales have declined significantly over the past decade.
- Vanity Fair's newsstand sales dropped from 1.5 million to hundreds of thousands.
