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Vogue: Once and Forever | Fashion's Next Big Thing | 4

Business Wars

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Fashion's Digital Transformation

This chapter explores the evolution of major fashion publications as they adapt to an increasingly digital landscape, emphasizing the shift in trust from institutional to individual recommendations. It delves into innovative projects like photographing celebrity dogs for magazine covers and the significance of events like the Met Gala in shaping fashion journalism's perception. The discussion also highlights Vogue's new initiatives, such as Vogue World, which seek to connect more directly with audiences while maintaining the allure of traditional print media.

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