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The Long Story with Simon Owens
How Joe Pulizzi built and sold The Tilt, a newsletter and conference business geared toward creators
Apr 18, 2024
Joe Pulizzi, entrepreneur, shares insights on building successful media companies, transitioning to the creator economy, and the growth strategies behind his newsletter and conference business. He discusses the importance of networking, event planning, and sponsorship dynamics for content entrepreneurs.
45:37
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Quick takeaways
- Joe Pulizzi leveraged his successful playbook by starting with a newsletter and expanding into an in-person conference, ultimately leading to the sale of The Tilt.
- Joe Politzi's transition from content marketing to content entrepreneurship showcased his innovative strategies and adaptation to market changes, revolutionizing the industry.
Deep dives
Joe Politzi's Journey in Building Successful Media Companies
Joe Politzi, known for founding the Content Marketing Institute, later launched the Tilt newsletter and Content Entrepreneur Expo. He employed a successful playbook, starting with a newsletter and expanding to an in-person conference. His venture flourished, leading to its acquisition by Lulu Press in 2023. Politzi's interview highlighted his newsletter growth strategy and the importance of hosting successful conferences.
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