The Business of Content with Simon Owens

How Joe Pulizzi built and sold The Tilt, a newsletter and conference business geared toward creators

Apr 18, 2024

Joe Pulizzi, entrepreneur, shares insights on building successful media companies, transitioning to the creator economy, and the growth strategies behind his newsletter and conference business. He discusses the importance of networking, event planning, and sponsorship dynamics for content entrepreneurs.

45:37

Creator website

Episode guests

Joe Pulizzi

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Quick takeaways

Joe Pulizzi leveraged his successful playbook by starting with a newsletter and expanding into an in-person conference, ultimately leading to the sale of The Tilt.

Joe Politzi's transition from content marketing to content entrepreneurship showcased his innovative strategies and adaptation to market changes, revolutionizing the industry.

Deep dives

Joe Politzi's Journey in Building Successful Media Companies

Joe Politzi, known for founding the Content Marketing Institute, later launched the Tilt newsletter and Content Entrepreneur Expo. He employed a successful playbook, starting with a newsletter and expanding to an in-person conference. His venture flourished, leading to its acquisition by Lulu Press in 2023. Politzi's interview highlighted his newsletter growth strategy and the importance of hosting successful conferences.

Levelling up in Print-on-Demand Publishing

01:04

Profitable Pricing Strategy for Print Copies

01:22

The Future of Acquisition Could Revolve Around a Creator Network

01:20

Introduction

2min

Evolution of a Content Marketing Giant and Transition to Creator Economy

2min

Evolution of Content Marketing and Revenue Generation through Events

5min

The Tilt: From Blog to Business

20min

Strategic Event Planning and Food Budgeting at Conferences

2min

Sponsorship Dynamics and Audience Crossover for Content Entrepreneurs

2min

Acquisition by Lulu Press & Expansion into Creator Economy Space

10min

Upcoming Conference Highlights and Networking Opportunities

4min

Get $100 your CEX tickets by entering the discount code OWENS100

My newsletter: https://simonowens.substack.com/

When Joe Pulizzi launched The Tilt in 2021, he already had a pretty good idea of how to build a successful media company. Back in 2017, he had sold his previous media startup, The Content Marketing Institute, to one of the world’s largest event conglomerates.

Joe ran The Tilt with a very similar playbook – first starting with a weekly newsletter, and then expanding into an in-person conference called The Content Entrepreneur Expo, or CEX. The venture was so successful that he sold it to Lulu Press in 2023.

In our interview, Joe talked about his newsletter growth strategy, what it takes to put on a successful conference, and why he prefers the term “content entrepreneur” instead of “creator.”

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The Business of Content with Simon Owens

How Joe Pulizzi built and sold The Tilt, a newsletter and conference business geared toward creators

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Joe Politzi's Journey in Building Successful Media Companies

Content Creation Evolution: From Content Marketing to Content Entrepreneurship

Monetization Strategies: From Consulting to Event organization

Conference Networking and Strategic Partnerships

Levelling up in Print-on-Demand Publishing

Profitable Pricing Strategy for Print Copies

The Future of Acquisition Could Revolve Around a Creator Network

Remember Everything You Learn from Podcasts