How Joe Pulizzi built and sold The Tilt, a newsletter and conference business geared toward creators
The Business of Content with Simon Owens
Evolution of Content Marketing and Revenue Generation through Events
The chapter explores the early adoption and evolution of content marketing, emphasizing differentiation strategies and monetization methods, including the launch of a successful conference. It also delves into the significance of events for revenue, sponsorship from marketing tech and content agencies, and the transition to a new company while maintaining podcast and book writing pursuits.
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