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5min chapter
How Joe Pulizzi built and sold The Tilt, a newsletter and conference business geared toward creators
The Long Story with Simon Owens
Evolution of Content Marketing and Revenue Generation through Events
The chapter explores the early adoption and evolution of content marketing, emphasizing differentiation strategies and monetization methods, including the launch of a successful conference. It also delves into the significance of events for revenue, sponsorship from marketing tech and content agencies, and the transition to a new company while maintaining podcast and book writing pursuits.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode