How Joe Pulizzi built and sold The Tilt, a newsletter and conference business geared toward creators
The Business of Content with Simon Owens
The Tilt: From Blog to Business
This chapter charts the journey of The Tilt, a company catering to content creators, as it shifted from a blog to an e-newsletter format to focus on revenue generation and audience development. The speaker reflects on venturing into a new niche in clean energy, inspired by the creator economy, and shares insights on building a community and transitioning to a content entrepreneur. The chapter also delves into the development of The Tilt newsletter business, discussing partnerships, Spark loops, and the importance of networking for content entrepreneurs.
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