The Fort

#382 - Hiten Samtani - Founder @ ten31 Media - CRE is the Ultimate Business Bloodsport

19 snips
Apr 8, 2025
Hiten Samtani, founder and editorial director of ten31, shares his insights on the unpredictable world of commercial real estate journalism. He discusses the importance of bold storytelling and building trust with sources while maintaining an unfiltered narrative. Hiten reflects on his transition from a decade at The Real Deal and the challenges of launching a niche media company. They delve into the complexities of engaging diverse audiences and the unique dynamics of major vs. frontier markets, along with tips for gaining media attention in an ever-evolving industry.
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INSIGHT

Real Estate's Importance

  • Hiten Samtani initially saw real estate journalism as a backwater.
  • He quickly realized it's at the center of power and money dynamics.
ANECDOTE

Thriving in Chaos

  • Hiten Samtani leveraged the chaotic environment at The Real Deal to his advantage.
  • He took initiative, which impressed the owner and allowed him to advance.
INSIGHT

Finding His Niche

  • Hiten Samtani left The Real Deal to develop his own unique voice and focus on a niche audience.
  • He wanted to speak directly to industry insiders.
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