Hiten Samtani

Hiten Samtani, founder and editorial director of ten31, shares his insights on the unpredictable world of commercial real estate journalism. He discusses the importance of bold storytelling and building trust with sources while maintaining an unfiltered narrative. Hiten reflects on his transition from a decade at The Real Deal and the challenges of launching a niche media company. They delve into the complexities of engaging diverse audiences and the unique dynamics of major vs. frontier markets, along with tips for gaining media attention in an ever-evolving industry.

Hiten Samtani, founder of ten31 Media, offers valuable insights into the recent turmoil in New York's commercial real estate market. The discussion centers around the troubling fates of 1740 and 1440 Broadway, analyzing their impact on AAA-rated bonds and delinquency rates. Samtani explores the complexities of tenant concentration, financial implications, and the innovative ideas for repurposing vacant office spaces. He also delves into the evolving landscape of office real estate, highlighting the challenges and potential solutions for a struggling market.

Hiten Samtani, founder of ten31 Media and a veteran in luxury real estate, dives into the fascinating world of ultra-wealthy real estate markets. He highlights how the high-end market operates independently of local economies, with affluent buyers engaging in a global game of prestige. The discussion includes profitable branded condos, the influence of billionaires like Ken Griffin and Jeff Bezos, and the socio-economic implications of these lavish investments on local communities. Samtani also touches on the rising popularity of rustic luxury and tax strategies leveraged by the ultra-rich.

Hiten Samtani, founder of 1031 Media and former editorial director at The Real Deal, dives into the dynamic world of commercial real estate storytelling. He reveals how infusing entertainment into industry reports can enhance engagement and loyalty. Hiten discusses the evolving competition for syndicators as major players like Blackstone target retail capital. Additionally, he highlights the impact of niche media strategies and the importance of catering content to audience needs, ultimately reshaping the fabric of real estate coverage.

Hiten Samtani, a commercial real estate journalist and founder of 1031 Media, dives into the intricacies of media coverage surrounding rental housing. He discusses the decline of beat reporting and its effect on public perception of the industry. Together with Jay Parsons, Hiten emphasizes the need for housing owners to address negative stereotypes and provides strategies to counter misleading headlines. Their conversation highlights the delicate relationship between media narratives and rental realities, urging for more accurate journalism that reflects the complexities of the housing market.