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#382 - Hiten Samtani - Founder @ ten31 Media - CRE is the Ultimate Business Bloodsport

The Fort

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Engaging the Commercial Real Estate Audience

This chapter examines the significance of targeting specific audience segments within the commercial real estate industry, including operators and capital allocators. It contrasts traditional real estate journalism with innovative storytelling methods that resonate more deeply with readers. The chapter also shares insights on the speaker's transition from corporate life to niche media, highlighting the emotional challenges and success in creating relatable content.

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