The Skinny Confidential Him And Her Show Why The Way We Socialize Is Changing & How To Evolve Ft. Jake Bullock, Co-Founder & CEO Of Cann
Jan 16, 2026
In a refreshing conversation, Jake Bullock, Co-founder and CEO of Cann, dives into the innovative world of THC-infused beverages. He discusses the rise of Cann as an alcohol alternative, focusing on its appeal to surprising demographics like moms and older adults. Jake shares insights on creating an inviting brand, attracting celebrity endorsements, and navigating the cannabis landscape’s regulatory challenges. With humor and authenticity, he emphasizes the importance of low-dose THC in revolutionizing social drinking experiences.
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Moms Became The Killer Customer
- Jake discovered their unexpected core customer were young moms who wanted relaxation without a hangover.
- He and his team drove around LA personally dropping product to early customers and fans to build demand.
Designing Potency Around Beer/Wine
- Jake realized THC would most naturally scale as a beverage because humans consume mild intoxicants as drinks.
- He calculated a beer/wine-equivalent potency and aimed for about two milligrams per serving.
Celebrity Fans Fueled Early Growth
- Early celebrity adoption grew through persistent outreach and gifting, starting with Ruby Rose then Gwyneth Paltrow and Kate Hudson.
- Gwyneth invested after liking a sleep-liquid sample, which opened doors to other talent investors.