Jake Bullock

Jake Bullock, co-founder and CEO of Cann, the leading THC-infused beverage brand, dives into the revolution of social drinking. He reveals how a 2mg microdose unlocked cannabis' potential as an approachable alternative to alcohol. Jake discusses the challenges of selling through dispensaries and winning shelf space against traditional drinks. He shares insights on product innovation with unique flavors like Grapefruit Rosemary and Lemon Lavender, and explains the role of celebrity investors in scaling Cann's vision to reshape American drinking culture.