How to Grow a YouTube Channel Business for Beginners | Sean Cannell | Podcast series / Marketing
Apr 14, 2023
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Expert in growing YouTube channels for beginners, Sean Cannell, discusses tips on improving click-through rate and average view duration, finding passion and career path, the power of proximity to success, leveraging affiliate marketing, exploring niche content like PEMF therapy, and understanding your audience and utilizing YouTube features.
Niching down and targeting a specific audience is crucial to succeed on YouTube.
Defining your minimum viable audience is important when starting a YouTube channel.
Selecting affiliate products or services that resonate with your niche audience is a strategic monetization approach on YouTube.
Deep dives
The importance of niche downing
In order to succeed on YouTube, it is crucial to niche down and target a specific audience. This can be done based on factors such as geography, age, gender, or even show format. By focusing on a smaller, more specific market, you have a better chance of standing out and attracting a dedicated audience. This allows for a more tailored approach to content creation and better opportunities for success. Additionally, by studying the competition and understanding the total addressable market, you can find untapped niches or angles to explore that other creators might not have considered.
Finding your minimum viable audience
When starting a YouTube channel, it is important to define your minimum viable audience, which refers to the number of people who need to see your content for it to yield the desired results. This varies depending on the goals of your channel, whether it's generating leads for a business or achieving a certain income level. By identifying the minimum viable audience, you can focus your efforts on reaching and engaging with the right people, rather than aiming for a massive audience that may not be beneficial for your specific goals.
Strategic monetization approaches
A strategic approach to monetization on YouTube involves selecting affiliate products or services that resonate with your niche audience and have a higher likelihood of generating conversions. This can include choosing products or brands that are more accessible and affordable for your audience, rather than focusing solely on high-end or expensive options. By riding the wave of popularity for certain products or trends, you can attract views and engagement to your channel, increasing the potential for monetization through ads, sponsorships, or affiliate marketing.
Capitalizing on YouTube's expanding features and opportunities
YouTube constantly evolves and introduces new features that creators can leverage to their advantage. For example, YouTube Shorts and podcasting on the platform present new opportunities to reach and engage with audiences. By staying up to date on these developments and exploring how they align with your content and audience, you can adapt and utilize these features to grow your channel and increase your chances of success on YouTube.
The Power of Niche Content and Monetization Opportunities
The podcast episode discusses the importance of creating niche content that is focused on specific topics within broader categories like biohacking. The speaker emphasizes that even within smaller niches, there is a surprising lack of content, presenting an opportunity for content creators to fill that gap. By providing value and educating viewers in these niche areas, creators can attract an engaged audience. The episode also highlights the potential for monetization within these niches, mentioning affiliate programs and the possibility of sponsorship from relevant companies. The main takeaway is that creating content that serves niche interests can lead to success and growth in the creator economy.
YouTube Best Practices and Strategies for Success
The podcast episode shares valuable insights and tactics for building a successful YouTube channel. Key points include focusing on the quality of videos themselves, as YouTube prioritizes video content over subscriber count. The episode suggests utilizing features like the Community Tab and YouTube Stories, which many creators overlook. The speaker also emphasizes the importance of click-through rate and average view duration, highlighting the importance of the video's opening 30 seconds and creating engaging content throughout. Additional strategies mentioned include leveraging time codes and chapters for better user experience and discoverability, as well as optimizing video descriptions with pinned comments and clickable links. The episode concludes with advice to overcome analysis paralysis and start creating content, highlighting the significance of consistent action and a growth mindset for long-term success on YouTube.
How to Grow a YouTube Channel for Beginners in 2023 feat. Sean Cannell of Think Media.
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