CHURN FM E289 | How AppsFlyer Uses AI to Build Superhuman CS Teams with Ziv Peled
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May 2, 2025 Ziv Peled, Chief Customer Officer of AppsFlyer, shares his insights on leveraging AI to supercharge customer success teams. He discusses the shift from product expertise to becoming growth partners, emphasizing the critical role of habit-forming products in the subscription economy. Ziv reveals how AI can balance human touch with automation, enhancing personalized experiences. He also highlights the transformative impact of AI on team dynamics and communication, urging a focus on long-term customer relationships for sustainable growth.
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AppsFlyer's Market Leadership Journey
- Ziv Peled shared how AppsFlyer grew from being an unlikely vendor to a market leader used by top global brands.
- He highlighted the pride in enabling marketers to measure their investments accurately and their daily value delivered.
AI Makes Teams Superhuman Experts
- AI empowers anyone to rapidly become an expert in their customer's industry and challenges.
- With AI, team members can come more prepared to meetings than even their customers, greatly enhancing value delivery.
Leverage AI for Customer Insights
- Use AI tools like ChatGPT Enterprise and integrated custom GPTs for efficient customer research and meeting preparation.
- Leverage AI-driven benchmarking and automated QBR slide creation to deliver remarkable insights and save time.