The Future of Community with Jess Giles

On this episode of The Community Exchange Podcast, we welcome Jessica Giles, Managing Director, Media and Publishing, Code and Theory.

In our discussion, MSG and Jess discuss:

• Jess’s unconventional path from film school to brand strategy leadership via The New Yorker, Vogue, and Condé Nast
• The early magazine media and leadership lessons from Condé Nast culture
• Evolving brand strategy for publishers in the digital age and shifting away from platform dependency
• The role of first-party data, loyalty loops, and closed ecosystems in audience engagement and monetization
• Community-building and utility-focused product design as under-leveraged assets for publishers
• The disruptive impact of AI and LLMs on lifestyle content, content parity, and search behavior
• What makes a differentiated content experience in a commoditized internet
• Her outlook on the next generation of creative leadership in media and publishing

And more.

Check out all of our other conversations from Season 3 for great conversations with industry experts.