On this episode of The Community Exchange Podcast, we welcome Jessica Giles, Managing Director, Media and Publishing, Code and Theory.
In our discussion, MSG and Jess discuss:
- Jess’s unconventional path from film school to brand strategy leadership via The New Yorker, Vogue, and Condé Nast
- The early magazine media and leadership lessons from Condé Nast culture
- Evolving brand strategy for publishers in the digital age and shifting away from platform dependency
- The role of first-party data, loyalty loops, and closed ecosystems in audience engagement and monetization
- Community-building and utility-focused product design as under-leveraged assets for publishers
- The disruptive impact of AI and LLMs on lifestyle content, content parity, and search behavior
- What makes a differentiated content experience in a commoditized internet
- Her outlook on the next generation of creative leadership in media and publishing
And more.
Check out all of our other conversations from Season 3 for great conversations with industry experts.
