Jess Giles

Jess Giles, Managing Director at Code and Theory, shares her fascinating journey from film school to transforming legacy media. She emphasizes the importance of evolving brand strategies in the digital era and the critical role of first-party data and community-building for publishers. Jess discusses the disruptive influence of AI on content and predicts that future winners will focus on quick, differentiated solutions. Her insights into creating a compelling content experience amidst a commoditized internet are both refreshing and thought-provoking.