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Brian Lawler's Career Journey
- Brian Lawler shared his 30-year journey from consulting to principal engineering at Iterable.
- He highlighted his transition from coding to architectural leadership and the growth of Iterable.
Architectural Role vs Coding
- Architectural issues often extend beyond simple bugs requiring deeper strategic thinking.
- Principal engineers focus on high-level design rather than hands-on coding to address complex system needs.
Complementary Principal Engineer Roles
- Iterable's two principal engineers complement each other by focusing on application usability and system optimization.
- Diverse engineering perspectives enhance problem-solving and team value.