How to Use Killer Quizzes to Grow Your Business With Kirsten Tyrrell (MU Classic)

Mar 25, 2025

In this engaging conversation, Kirsten Tyrrell—an entrepreneur and expert in quiz funnel marketing—shares her journey in leveraging interactive quizzes to enhance business growth. She breaks down why quizzes outperform traditional email collection methods by over 20X, and provides tips for creating viral quizzes on social media platforms. Kirsten discusses the balance of entrepreneurship and motherhood while emphasizing the importance of understanding customer needs through effective quiz design. Her insights reveal how quizzes can transform marketing strategies and boost engagement.

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Intro

00:00 • 2min

Unlocking Business Growth Through Creative Quizzes

01:46 • 5min

Engaging Customers Through Quizzes

06:40 • 10min

Maximizing Marketing Impact

16:15 • 5min

The Enduring Power of Quizzes in Marketing

21:40 • 10min

Leveraging Quizzes for Business Growth and Marketing Success

31:30 • 3min

#300 In the world of marketing, there are countless strategies and tactics at your disposal, each promising a path to success. In this episode, we dive into a unique and highly effective approach: leveraging quizzes to grow your business!

I recently chatted with my good friend and fellow entrepreneur, Kirsten Tyrrel, about her secret sauce for making quizzes go viral on platforms like TikTok, Instagram, and Pinterest.

But first, you might be thinking, why quizzes?

According to Riddle.com, quizzes are more than 20X (or 2,000%) better than pop-up email collection forms…and get 400% more engagement (time on site) than other email opt-in sites.

Need we say more?

So if you're wondering how to create a successful marketing questionnaire, you're in luck. Kirsten broke it down for us, making it easier than ever to craft that killer marketing quiz.

We've also created a super cool article that tells you all the exciting stuff from this episode. You definitely don't want to miss it, so give it a look right here!

(Original Air Date - 10/26/23)

What we discuss with Kirsten:

+ Introduction and Importance of Quizzes in Business

+ Kirsten Tyrell's Entrepreneurial Journey

+ The Power of Quiz Funnel Marketing

+ The Process of Creating a Quiz Funnel

+ The Impact of Quiz Funnels on Business Growth

+ Balancing Entrepreneurship and Motherhood

+ Final Thoughts and Contact Information

Resources from this episode:

Blog Post: 16 Tips for Using Quizzes to Grow Your Business!

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