The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 539: The Journey to Building a Successful Customer Advisory Board in the Enterprise with Mapistry VP of Customer Experience Maya Colato
Mar 18, 2022
Maya Colato, VP of Customer Experience at Mapistry, discusses the pivotal role of Customer Advisory Boards (CAB) in fostering engagement and gathering valuable feedback. She shares practical steps for building a successful CAB, emphasizing mutual benefits and actionable insights. Maya highlights the importance of diverse perspectives and active listening in selecting members and managing relationships. Listeners will gain strategies to enhance participation without causing burnout, ultimately driving product development and business growth.
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Building a CAB
- Create a Customer Advisory Board (CAB) to gather strategic feedback on product roadmap and industry trends.
- A CAB fosters a customer-centric culture, builds loyalty, and drives business growth.
Mapistry's Summit Experience
- Mapistry realized the value of customer feedback during annual summits.
- Attendees thrived on open discussions about the software's direction.
Internal Alignment
- Achieve internal alignment by understanding what each stakeholder wants from the CAB.
- Discuss time investment, effort, and budget beforehand to avoid misaligned expectations.