Maya Colato

Maya Colato, VP of Customer Experience at Mapistry, discusses the pivotal role of Customer Advisory Boards (CAB) in fostering engagement and gathering valuable feedback. She shares practical steps for building a successful CAB, emphasizing mutual benefits and actionable insights. Maya highlights the importance of diverse perspectives and active listening in selecting members and managing relationships. Listeners will gain strategies to enhance participation without causing burnout, ultimately driving product development and business growth.