

Productize yourself | Luke Bartram & James Lawson
May 22, 2025
Join Luke Bartram, founder of ABR, a cutting-edge recruitment firm, and industry expert James Lawson as they uncover essential job search strategies. They delve into the importance of positioning oneself in a crowded market and the value of domain expertise. Discover how ‘productizing’ your customer success experience can give you a competitive edge. The duo emphasizes the need for authenticity in personal branding and the power of transparent communication to bridge expectations between candidates and companies.
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Positioning in a Crowded Market
- Candidates must position themselves carefully in today's crowded market for customer success roles.
- Many can improve how they present their value to recruiters and hiring managers.
Showcase Value and Domain Expertise
- Show your value upfront to recruiters by clearly communicating your skills and impact.
- Having domain expertise related to the customer's pain significantly boosts your candidacy.
Power of Domain Expertise
- Domain expertise helps candidates relate to customer pain and become more effective customer success managers.
- Personal experience as a user of the product's software is especially valuable to empathize with customers.