Brain Driven Brands The AIDA Framework is Why Your Ads Don’t Work
Jul 18, 2024
The podcast delves into why the AIDA framework is outdated and unappealing to modern consumers. It showcases how storytelling, particularly through relatable characters, can draw in audiences effectively. A humorous influencer video highlights the power of creativity in product promotion. The discussion emphasizes the limitations of traditional advertising approaches and advocates for innovative narratives that engage and resonate emotionally with viewers, transforming mundane ads into captivating experiences.
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AIDA Framework Overused in Ads
- The AIDA framework is a classic marketing tool but is overused in current ads, causing fatigue and reduced effectiveness.
- Marketers often use it as an ad script formula without recognizing its limitations beyond long-form sales copy.
Skincare Parody Defies AIDA
- A creator made a viral skincare ad parody using relatable dialogue between a mom and child.
- It avoids the traditional AIDA structure, instead telling a story that doesn't directly highlight the product.
Use Storytelling to Engage Brains
- Tell stories in ads that work with dopamine and serotonin to motivate and satisfy viewers.
- Avoid talking too much; create emotional connection to beat competitors' ads and resist ad fatigue.