Storytelling in Advertising: A Case Study in Subtlety

Attention, Interest, Desire, Action - as marketers, we know this framework well. What we DON’T know is how incredibly tired this framework is, and how much “ick” it’s giving the consumers. In this episode, I break down why the AIDA framework is one of the worst ways to sell…and what you should do instead.

We also cover:

• One of the best pieces of content I’ve ever seen (and the storytelling framework it uses).

• How novelists and comedians get you hooked on their content.

• Why storytelling is the best way to cut costs, boost sales, and captivate the masses with ease.

Learn more at: https://www.sarahlevinger.co

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Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf