One Knight in Product
Building Great Companies through Community-Led Growth (with Lloyed Lobo, Author "From Grassroots to Greatness")
Feb 4, 2024
Lloyed Lobo, author of "From Grassroots to Greatness" and co-founder of Boast, shares his insights on community-driven growth. He emphasizes that community should be ingrained in a company’s DNA, not just a marketing tactic. With personal anecdotes from his childhood in Mumbai, Lloyed explores how showing up for your community fosters loyalty. He discusses the delicate balance of providing value without immediate expectations while also encouraging necessary sales conversations. His ideas challenge traditional business strategies with powerful, innovative approaches to growth.
48:46
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Quick takeaways
- Community should be integrated into a company's core strategy, inspiring long-term loyalty beyond traditional marketing methods.
- Consistent and valuable engagement is essential for community trust; businesses must continuously provide value without expecting immediate returns.
Deep dives
Building Community as a Growth Strategy
Utilizing a contrarian approach is essential in growing a B2B SaaS company by prioritizing community building over traditional sales strategies. This method involves cultivating an engaged audience and fostering genuine connections that transcend mere transactions. By establishing a community, businesses can create a loyal customer base who share a common interest or goal, thereby enhancing brand loyalty. For instance, the experience of cold-calling led to the realization that establishing a community would provide a more fruitful avenue for growth, transforming potential customers into reliable advocates.
