Lloyed Lobo

Lloyed Lobo, author of "From Grassroots to Greatness" and co-founder of Boast, shares his insights on community-driven growth. He emphasizes that community should be ingrained in a company’s DNA, not just a marketing tactic. With personal anecdotes from his childhood in Mumbai, Lloyed explores how showing up for your community fosters loyalty. He discusses the delicate balance of providing value without immediate expectations while also encouraging necessary sales conversations. His ideas challenge traditional business strategies with powerful, innovative approaches to growth.