Is confidence a prerequisite for success or the reward for taking action? Discover the transformative 4 C’s Formula®, emphasizing commitment, courage, capability, and confidence. High achievers act despite their fears, developing new capabilities that further enhance their confidence. The impact of AI on personal productivity raises questions about skipping essential steps in growth. Explore how genuine progress relies on developing real capabilities, while courage acts as a necessary catalyst during uncertain times.
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Four C's Formula for Success
Confidence is a reward for taking action, not a prerequisite.
The four C's are commitment, courage, capability, and then confidence.
volunteer_activism ADVICE
Sustaining Growth
Continuously commit to new capabilities to keep growing.
Don't just coast on past achievements.
question_answer ANECDOTE
Discovering the Four C's
Dan Sullivan realized he needed a framework for personal growth.
He discovered the four C's through self-reflection and observation.
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Jeffrey Madoff
Dan Sullivan
The 4 C’s Formula
The 4 C’s Formula
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Dan Sullivan
Dan Sullivan's "The 4 C’s Formula" presents a four-step process for achieving success: Commitment, Courage, Capability, and Confidence. The book emphasizes the importance of commitment and courage as prerequisites for developing new capabilities, leading to increased confidence. It challenges the common misconception that confidence precedes action, arguing that confidence is a reward for taking action. The formula encourages a cyclical approach to growth, where increased confidence allows for bigger commitments and further development. The book provides a framework for understanding and applying this process to various aspects of life and business.
Do you believe confidence is a prerequisite for success, or could it be the reward for taking bold action? In this episode, Gord Vickman and Dan Sullivan discuss The 4 C’s Formula®, a four-step process of commitment, courage, capability, and confidence, and share how to embrace fear and uncertainty as essential steps toward growth. What happens if you outsource one or more to technology?
Show Notes:
High achievers commit to action before feeling confident. Others wait for confidence to act.
Commitment means pushing through challenges to develop new capabilities.
New capabilities always lead to increased confidence.
When you gain confidence, you can restart the 4 C's process at a higher level.
With greater confidence, you can make bigger commitments.
Building new capabilities on top of existing ones compounds your confidence.
AI is now an option to skip steps, but will that damage the process?
Growth stops when you stop developing new capabilities.
All genuine capabilities must be earned, and true confidence follows capability development.
Our 21st-century progress is built on the capabilities developed by countless predecessors.
Confidence feels good. Courage feels scary.
Courage is necessary when you lack capability.
Once developed, a capability becomes a permanent asset.
Whether consciously or not, all achievers have used The 4 C's Formula.
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