Business Wars Fast Fashion | Long Haul | 5
Oct 13, 2021
In 2019, fast fashion takes a hit as Shein faces allegations of design theft from independent creators. Amid growing interest in sustainability, former Topshop director Jane Shepherdson explores clothing rentals as an eco-friendly option. Forever 21 attempts a comeback under new leadership while navigating a changing landscape. The rise of influencers and social media poses fresh challenges for traditional retailers. As the industry shifts, the impacts of COVID-19 further reshape consumer behavior and fashion choices.
AI Snips
Chapters
Transcript
Episode notes
Shein Haul Video
- Influencer Roxy showcased a Shein haul video, highlighting the brand's affordability.
- Despite mixed reviews on quality, the video garnered over 2 million views, demonstrating Shein's appeal.
Shein's Disruptive Pricing
- Shein's low prices disrupt competitors like Zara, forcing faster production cycles.
- This speed has downsides, including questionable quality and slow shipping, especially to the US, its biggest market.
Topshop Director Embraces Rental
- Former Topshop director Jane Shepherdson now chairs My Wardrobe HQ, a clothing rental business.
- She advocates for rental as a sustainable alternative to fast fashion and discusses the pandemic's impact on the industry.