Shifts in the Fashion Industry: The Rise of Rental and Resale Models

It’s 2019, and the internet is overflowing with videos of satisfied customers showing off their Shein hauls. But it’s not all smooth sailing when allegations go viral that the company steals from independent designers. 

Meanwhile, former Topshop brand director Jane Shepherdson has a new gig in the clothing rental business-- but is renting outfits actually more eco-friendly? Shein makes a play to save Topshop, but the company is bought by another online shopping giant, with a catch. And in the hands of new leadership, Forever 21 tries to start anew in a rapidly changing fashion landscape.  

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