Shopify Masters How to Scale Quickly Without Funding
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Feb 27, 2025 Mike Jajo, co-founder of Waterboy, discusses their journey from a $700 startup to a thriving hydration brand known for its rapid TikTok growth. He emphasizes the importance of strategic restraint and a focused approach, detailing their successful pre-launch engagement and the crucial decision to acquire the waterboy.com domain. Jajo highlights their innovative customer-centric marketing strategies and how building a community has been pivotal to their brand’s identity. The conversation wraps up with insights on scaling cautiously while maintaining product quality.
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Early TikTok Success
- Waterboy's first TikTok video unexpectedly gained 100-200k views overnight, growing their followers to 7,000.
- This early success validated their product idea and encouraged them to continue creating content.
Pedialyte Comparison Video
- A video comparing Waterboy to Pedialyte went viral, reaching 1.5 million views in a few days and boosting their follower count to 25,000.
- This further validated their product and led to a successful pre-sale that sold out their initial production run.
Embrace Pivots
- Be adaptable and willing to pivot your product based on unforeseen challenges or limitations.
- Waterboy pivoted from canned drinks to stick packs due to production issues, demonstrating flexibility.