Mike Jajo
Co-founder of Waterboy, a fast-growing hydration brand built from a lean launch and viral social content; led product development, pre-sales, and retail expansion.
Best podcasts with Mike Jajo
Ranked by the Snipd community
33 snips
Feb 27, 2025 • 32min
How to Scale Quickly Without Funding
Mike Jajo, co-founder of Waterboy, discusses their journey from a $700 startup to a thriving hydration brand known for its rapid TikTok growth. He emphasizes the importance of strategic restraint and a focused approach, detailing their successful pre-launch engagement and the crucial decision to acquire the waterboy.com domain. Jajo highlights their innovative customer-centric marketing strategies and how building a community has been pivotal to their brand’s identity. The conversation wraps up with insights on scaling cautiously while maintaining product quality.
20 snips
Jan 15, 2026 • 32min
How to Scale Quickly Without Funding
Mike Jajo, co-founder of Waterboy, shares his journey of building a hydration brand from just $700. He discusses the importance of strategic restraint and prelaunch marketing through TikTok, leading to viral success. Mike highlights pivoting from cans to stick packs to address production challenges and emphasizes the value of community-building through customer brand trips. He also shares insights on approaching retail giants like Target by showcasing their unique offerings and how to transform social interest into loyal customers.
