Tourpreneur Tour Business Podcast
Facebook Ads for Tour Operators - tips based on a study of 1600 FB ads with Crowdriff's Amrita Gurney
Sep 4, 2019
Amrita Gurney is the Vice President of Marketing at Crowdriff, specializing in Facebook ads for the tourism industry. She discusses insights from a study of 1,600 ads, revealing trends like the rise of video content and the power of user-generated visuals. Amrita emphasizes optimizing call-to-action strategies and the role of analytics in enhancing ad performance. They also touch on upcoming events aimed at improving digital marketing skills among tour operators, highlighting the importance of transparency and genuine connections in travel marketing.
29:31
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Quick takeaways
- Tour operators should prioritize video content in their Facebook ads, as it significantly enhances engagement and viewer attention.
- Incorporating user-generated content can improve authenticity in advertising, allowing tour operators to connect more effectively with their audience.
Deep dives
Harnessing the Power of Facebook Ads
Facebook ads are a critical tool for tour operators looking to reach their audience, as discussed in a recent analysis of over 1,600 ads. The report highlights various formats, noting that 44% of ads used single images while a significant 37% opted for video content. This shift towards video reflects a growing trend in digital marketing, where platforms like Facebook prioritize video content for engagement. Tour operators are encouraged to explore these formats to enhance their visibility and attract more direct bookings.
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