Facebook Ads for Tour Operators - tips based on a study of 1600 FB ads with Crowdriff's Amrita Gurney

Sep 4, 2019

Amrita Gurney is the Vice President of Marketing at Crowdriff, specializing in Facebook ads for the tourism industry. She discusses insights from a study of 1,600 ads, revealing trends like the rise of video content and the power of user-generated visuals. Amrita emphasizes optimizing call-to-action strategies and the role of analytics in enhancing ad performance. They also touch on upcoming events aimed at improving digital marketing skills among tour operators, highlighting the importance of transparency and genuine connections in travel marketing.

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Intro

00:00 • 3min

Evolving Ad Strategies for Tour Operators

03:16 • 14min

Optimizing Visual Content for Travel Marketing

17:20 • 4min

Building a Community Through Visual Storytelling and Marketing

20:55 • 2min

Engaging Conference Experience and Learning Opportunities

22:46 • 2min

Navigating Genuine Marketing in Travel

25:02 • 4min