On this episode, we talk best practices for Facebook Ads for Tour Operators. Today's guest is Amrita Gurney. She is the Vice President of Marketing at Crowdriff. A couple of weeks ago on the Daily Brief, which is the email I send out every day where I curate all the major news in tours and activities and digital marketing. I shared a state of the industry report that Crowdriff released all about Facebook ads. Crowdriff analyzed and visualized the data on more than 1600 Facebook ads run by state destination marketing organizations, tour operators, hotels and resorts. On this episode, Amrita Gurney and I deep dive into the data with tour operators in mind.