Amrita Gurney

Amrita Gurney is the Vice President of Marketing at Crowdriff, specializing in Facebook ads for the tourism industry. She discusses insights from a study of 1,600 ads, revealing trends like the rise of video content and the power of user-generated visuals. Amrita emphasizes optimizing call-to-action strategies and the role of analytics in enhancing ad performance. They also touch on upcoming events aimed at improving digital marketing skills among tour operators, highlighting the importance of transparency and genuine connections in travel marketing.