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Social Media Marketing Podcast
Social Content Repurposing: An Easy System for Creating Great Content
Nov 16, 2023
Amber Figlow, a social media marketing expert, discusses the importance of content repurposing, prepping content for repurposing, repurposing written content with AI tools, using AI for thumbnails, challenges with scheduling tools, and promoting the Social Media Marketing World event.
46:16
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Quick takeaways
- Batch record one long-form content and repurpose it for different platforms, saving time and increasing efficiency in content creation.
- Repurposing content helps reach a wider audience, test different formats/styles, and prevents burnout for content creators.
Deep dives
Batch recording and repurposing content
The podcast episode explores the concept of batch recording and repurposing content. The host, Amber Figlow, emphasizes the importance of creating one long-form piece of content, such as a YouTube video, and then breaking it down into smaller pieces for various platforms. This approach allows for efficiency and saves time in content creation. Tools like Descript are recommended for editing the videos, and AI tools like Claude and chat GPT can be used to generate written content based on the video transcript. The goal is to create multiple pieces of content from one main source, catering to different platforms and audience preferences. Scheduling tools like Later are suggested to plan and automate the posting of the content.
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Listen to the best highlights from the podcasts you love and dive into the full episode