The Importance of Repurposing Content

In this chapter, the host and the guest discuss the importance of repurposing content across various social platforms. They highlight the constantly changing nature of social media and how universities had to adapt their course curriculum accordingly. The guest shares their approach to content repurposing, comparing it to a teacher finding new ways to present core lessons to students. They emphasize the importance of delivering the same message and value to the audience in new and different ways.