The Power of Publicity

Publicity serves as a powerful tool for marketing, often yielding better results than traditional advertising. Unlike paid ads, which can feel less credible, publicity provides an implied endorsement from media outlets, making it more trustworthy. This shift to gaining recognition through free publicity can help businesses stand out in a competitive landscape, where many focus on slightly cheaper ads on social media. By positioning oneself as a market expert, entrepreneurs can attract customers who seek them out rather than the other way around.