Dan Kennedy's Magnetic Marketing Podcast How To Position Yourself As Famous (And Get Free Publicity!)
Aug 2, 2024
Steve Harrison, a free publicity expert, shares his insights on how to gain remarkable press coverage without spending a dime. He reveals effective strategies for positioning yourself as an expert, using compelling success stories, including the tale of a restaurant owner who turned a simple pamphlet into a six-figure income. Harrison discusses the importance of strategic press releases and personal branding in enhancing credibility and visibility. Tune in for tips on engaging with media and unlocking your potential for free publicity!
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Publicity Eases Sales Effort
- More people knowing and trusting you dramatically improves sales success. - Publicity can turn hesitant prospects into buyers and boost conversions effortlessly.
George's Unexpected Blackjack Fame
- George, a blackjack hobbyist, wrote a simple $11.95 booklet claiming he wins 78% of the time. - Using a catchy headline, he got interviews and national TV appearances, generating six figures in sales.
Publicity Beats Advertising
- Publicity is free, credible, and sells without selling. - Experts get massive trust boosts when endorsed by media, unlocking valuable deals.