Steve Harrison, a free publicity expert, shares his insights on how to gain remarkable press coverage without spending a dime. He reveals effective strategies for positioning yourself as an expert, using compelling success stories, including the tale of a restaurant owner who turned a simple pamphlet into a six-figure income. Harrison discusses the importance of strategic press releases and personal branding in enhancing credibility and visibility. Tune in for tips on engaging with media and unlocking your potential for free publicity!